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Señal News > Data

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Australia: Free TV accounts for the majority of content viewing
Markets

Australia: Free TV accounts for the majority of content viewing

PwC Consulting and Parrot Analytics partner to drive data-led growth in Media & Entertainment
Markets

PwC Consulting and Parrot Analytics partner to drive data-led growth in Media & Entertainment

USA: Bundles over loyalty, families drive spend but not stickiness
Markets

USA: Bundles over loyalty, families drive spend but not stickiness

How Gen Z parents are redefining content standards in China? Trends

How Gen Z parents are redefining content standards in China?

US: Ad-Supported SVOD subscriptions reach 100 Million Markets

US: Ad-Supported SVOD subscriptions reach 100 Million

European TV audiences still tune in for films Markets

European TV audiences still tune in for films

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

UK: SVOD access rises slightly, reaching 67.5% of households Markets

UK: SVOD access rises slightly, reaching 67.5% of households

Young viewers drive volatility in the streaming market Trends

Young viewers drive volatility in the streaming market

Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services Markets

Prime Video, Disney+ and Netflix own 92% of sports rights on top SVOD services

Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation Trends

Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation

Amazon Channels emerges as strategic growth lever for niche streamers Markets

Amazon Channels emerges as strategic growth lever for niche streamers

YouTube maintains largest share of TV viewing among media companies for third consecutive month Trends

YouTube maintains largest share of TV viewing among media companies for third consecutive month

Brazil consolidates as global streaming powerhouse Trends

Brazil consolidates as global streaming powerhouse

European fiction dominates adaptations in TV and SVOD, driving local content growth Markets

European fiction dominates adaptations in TV and SVOD, driving local content growth

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