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Data
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Trends
USA: Ad-supported plans became the main source of new users
Markets
Czech Republic: A quarter of users do not pay for SVOD services
Trends
United States: The FAST market now features 1,943 channels
Trends
USA: households consume 43.5 hours of video per week across all viewing devices
Trends
Video game adaptations, a growing trend in Hollywood
Trends
Streaming Wars: USA majors and European broadcasters fight back
Trends
Crackdowns on password sharing impacted on SVOD subscribers loss
Trends
USA: Netflix’s licensing deal for HBO Originals is paying off
Trends
USA: 93% of internet users have an internet-connected TV
Trends
USA: Smart TV ownership increases as new Apple headset moved the needle on new tech
Markets
The Nordics: Content spending growth, in an evolving landscape
Trends
Gen Z still prefer TikTok, though growth is slowing down
Forecasts
USA: CTV consumption is winning terrain over linear TV
Trends
USA: black audiences seek meaningful representation in advertising and content
Trends
Europe: CTV ad views grew in 2023
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Germany: advertising in audiovisual media is set to grow again in 2024
India: SVOD market to reach $2.1 billion in 2028
USA: Ad-supported plans became the main source of new users
The Nordics: 5 million users consume pirated content
MANGO TV TO BECOME CHINA’S THIRD LARGEST SVOD SERVICE IN 2021
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