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Señal News > Data

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US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy
Markets

US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy

Global production saw strategic shifts across regions in August
Markets

Global production saw strategic shifts across regions in August

The top media players spent $200 billion in content
Trends

The top media players spent $200 billion in content

USA: Social video accounts for nearly five hours of TV viewing per week Trends

USA: Social video accounts for nearly five hours of TV viewing per week

Content synergy: Disney+ and ITVX swap lineups, reaching 40% of UK households Markets

Content synergy: Disney+ and ITVX swap lineups, reaching 40% of UK households

US: Specialty SVOD outpaces premium growth but shows signs of slowdown Markets

US: Specialty SVOD outpaces premium growth but shows signs of slowdown

Could Late Night Shows Have a Future on YouTube? Trends

Could Late Night Shows Have a Future on YouTube?

The Philippines: how audiences are engaging with ad-supported platforms? Markets

The Philippines: how audiences are engaging with ad-supported platforms?

Europe: Local originals drive streaming growth as Netflix maintains market lead Markets

Europe: Local originals drive streaming growth as Netflix maintains market lead

Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures Markets

Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures

USA: Streaming bundles drive loyalty as consumers hit spending limits Markets

USA: Streaming bundles drive loyalty as consumers hit spending limits

Binge-viewing vs gradual release, the new battle for streamers Trends

Binge-viewing vs gradual release, the new battle for streamers

Hollywood’s untapped market: rising demand for stories on work, family, and care Markets

Hollywood’s untapped market: rising demand for stories on work, family, and care

Global streamers reduced scripted commissions in 2025 Trends

Global streamers reduced scripted commissions in 2025

Global streaming sees quality gains but engagement slips in H1 2025 Markets

Global streaming sees quality gains but engagement slips in H1 2025

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