Independent distributor All3Media International has announced a new round of adaptations for IDTV’s global format phenomenon "The Traitors".The format will travel to Africa for the first time with Primedia Studios, media giant Primedia’s television content and distribution hub. Primedia Studios has acquired the rights to create a local version of the show for African audiences. Additionally, All3Media International has revealed a Romanian version has been commissioned by Pro TV.
These new adaptations join the recently announced versions in Italy and Spain. A new celebrity series will be available exclusively on Prime Video in 2025 in Italy, produced by Fremantle Italia for Amazon MGM Studios, and Atresmedia TV in collaboration with Gestmusic (Banijay Iberia) has commissioned a Spanish version featuring civilian contestants. The Traitors (Dutch title: "De Verraders") was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit.
Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 25 adaptations and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third season and UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version "De Verraders" received the Rose d'Or award "Golden Rose" for best Reality and Factual Entertainment.
Stephen Driscoll, EVP EMEA and Co-Productions at All3Media International praised the format: “I am thrilled to welcome a host of brilliant new partners in The Traitors family across EMEA. It’s incredibly exciting to have 'The Traitors' travelling to a new continent with Primedia Studios in South Africa as well as welcoming such brilliant partners in Prime Video, Atresmedia TV and Pro TV, who have an impressive track record for delivering hit entertainment formats in their territories. I have every confidence audiences in South Africa, Spain, Italy and Romania can expect to be absolutely addicted to these entertaining and dramatic new versions of 'The Traitors,'" he commented.