All3Media International has announced it will be representing "Barbie’s Dirty Secrets" (1 x 1 hour), produced by ZANDLAND for Channel 4, UK. The investigative documentary "Barbie’s Dirty Secrets: Dispatches" premiered on Channel 4 and is now available for international licensing.
Amber Richardson, Unscripted Content Executive at All3Media International, praised their partners: “We are delighted to partner with ZANDLAND on 'Barbie’s Dirty Secrets.' This brand-new investigative documentary marks the third title we are representing from ZANDLAND’s slate, following 'The Secret World of Incels' and our upcoming MIPCOM launch 'The Secret World of Looksmaxxing," commented.
A beloved brand, known for celebrating female empowerment, Barbie has fascinated fans and audiences around the world, especially in light of last year’s billion-pound movie, so we are thrilled this expertly told, utterly compelling new documentary is available now for clients around the world to license. Told with the empathy, objectivity, and distinct filmmaking ZANDLAND is renowned for, and presented by the fantastic journalist Isobel Yeung, we are confident global audiences will find the never-before-seen access into the hidden worlds of Barbie and Mattel utterly compelling.”
Meanwhile, Josh Reynolds, Creative Director at ZANDLAND claims that the documentary reveals the dark side of a cultural phenomenon:“We’re incredibly proud to announce our latest doc 'Barbie’s Dirty Secrets.' It takes an important look at what goes on behind the scenes of a cultural phenomenon and holds power to account in a way ZANDLAND does best. It's always great to have All3Media International distributing our films, and this will be the third one we’ve collaborated on," commented.
In "Barbie’s Dirty Secrets: Dispatches," journalist Isobel Yeung delves into the hidden world of Mattel, the global toy giant valued at over 6 billion pounds. Mattel owns more than 200 brands, including Hot Wheels, Fisher Price, and Thomas and Friends, and, of course, the beloved Barbie brand.
While Barbie has been celebrated for its message of female empowerment—most notably with last year's billion-pound, record-breaking film—this documentary uncovers disturbing allegations about Mattel's operations, ranging from its factory floors to its legal tactics.