All3Media International has agreed to a deal with Bell Media in Canada for “The Anonymous,” the latest reality competition from Studio Lambert, part of All3Media. Produced for NBCUniversal in the U.S., “The Anonymous” (12 x 1-hour) is a reality competition played in two worlds – the real world and anonymous mode. The show will premiere in the U.S. on NBCUniversal’s USA Network on August 19 and will also debut on the same day in Canada on Crave.
Jennifer Askin, Senior Vice President, North America at All3Media International, commented: “We are thrilled that our great partners at Bell Media are bringing this exciting new show to Canadian audiences. Studio Lambert is an expert in delivering addictive, entertaining, edge-of-your-seat competition projects, and ‘The Anonymous’ is a great addition to their slate. Combining clever casting, never-seen-before challenges, and innovative AI, ‘The Anonymous’ is a gripping high-stakes strategy game that offers intriguing insight into the double lives we live in-person and online.”
What would you say and do if nobody was watching? A group of people are free to say what they really feel behind the safety of anonymity in this thrilling new take on the reality genre. “The Anonymous” is a reality competition series played in two worlds: the real world and anonymous mode. The players live together, complete challenges and form alliances face-to-face. But at key moments during the game, they have the power to communicate with each other anonymously. Hidden behind the mask of a unique handle, players can use their anonymity to do whatever it takes to keep their place in the game safe. Regular eliminations test the player's ability to change up their tactics. It’s a game of popularity and social strategy. How would you use the power of anonymity to increase your social standing and win a cash prize?
“The Anonymous” is the latest production from Studio Lambert, creators of renowned, ratings-winning productions including “The Circle,” “Squid Game: The Challenge,” “Race Across the World,” “Gogglebox,” “Undercover Boss,” and producers of “The Traitors UK and U.S.” It is executive produced by Stephen Lambert, Jack Burgess, Tim Harcourt, Toni Ireland, Stephen Yemoh and Andy Cadman.
All3Media International handles distribution rights to the U.S. version of “The Anonymous” and rights to the format.