Independent distributor All3Media International has named Croatia, Slovakia and the Czech Republic as the latest faithful partners to bring "The traitors" to CEE. In Czech Republic, Prima Group has commissioned a first season for the region, which has also been licensed in Slovakia for TV JOJ. In Croatia, RTL Hrvatska has commissioned a first series and an additional territory in the region is soon to be announced. These follow the recent launches of the format in Hungary and Poland. RTL’s 12 part series outperformed the slot average by 21% in Hungary, whilst episode one of TVN’s Polish version outperformed the slot average by 28%.
In the region’s licensing market, Vivid Goliath will bring "The Traitors" board game to Hungary and All3Media International has also signed a publishing deal with Penguin Random House Hungary. These deals join a raft of ancillary products for "The Traitors" that All3Media International has brought to market. In the last year a card game, official cloaks, board game, interactive Game Book, apparel line and an online game have launched in the UK, with ancillary deals also confirmed across Europe including the Netherlands, Germany and Norway.
Created in the Netherlands by IDTV, an All3Media company, "The Traitors" format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 25 adaptations and numerous returning seasons.
A multi-award-winning ratings hit, "The Traitors" was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Peacock’s US version is Emmy nominated and BBC’s version was awarded two BAFTAs. In Spain HBO Max’s version received 5 prestigious Iris Awards nominations. Previously the Dutch version "De Verraders" received the Rose d'Or award "Golden Rose" for best Reality and Factual Entertainment.
Ben Packwood VP Sales CEE at All3Media International, praised the format:“Addictive, entertaining and dramatic, I’m delighted to be working with so many partners from across the region on this format phenomenon. Following the recent hit launches in Poland and Hungary, it’s brilliant to now welcome 'The Traitors' to 3 new CEE territories. It has been a great experience to work with such a popular format and structure some interesting collaborative deals such as that with Prima Group and TV JOJ," commented.