Argonon and Joe Weinstock launch new production company

Argonon announced the launch of its new production label Rose Rock Entertainment in a joint venture with award-winning producer Joe Weinstock. Rose Rock Entertainment launches with offices in Los Angeles and Oklahoma, and will focus on delivering cinematic American factual content with a provocative, engaging and entertaining edge.

The new label will lean on Weinstock’s roots in the heart of the United States and build on his expertise in delivering male-skewed factual content, expanding into a wider slate of projects appealing to US and global audiences. Rose Rock is the ninth global label in the Argonon group and the first US joint venture, following the group’s ambitions to boost growth in the country.

Joe Weinstock’s previous notable shows include Emmy-nominated series “Becoming” for Disney+, global smash hit series “Duck Dynasty” for A&E, “River of No Return” for Discovery, “Assembly Required” for History Channel, and many more. “With the creative licence to shine a light on heartland America and offer a window into extraordinary worlds, I am excited to partner with global independent content group Argonon to launch Rose Rock Entertainment,”  Weinstock commented.

James Burstall, CEO of Argonon, added: “Joe is a brilliant creative and incredibly gifted producer with a track record of delivering hit show after hit show for networks and streamers across America. We’re delighted to invest in a multi award-winning and world-class industry talent, who joins the group to helm our ninth powerhouse label as we take our successful joint venture model into the United States.”

Argonon spans all genres and is home to nine production companies including Bandicoot TV, Leopard Pictures, BriteSpark Films, Leopard USA, Windfall Films, Like A Shot Entertainment, Studio Leo, branded content company Nemorin Film & Video, and now Rose Rock Entertainment.