Banijay Belgium will produce an all-new season of "Fear Factor" for SBS's Play4.

Banijay Belgium, a Banijay Benelux label, has confirmed it will produce an all-new season of the iconic format "Fear Factor" for SBS-owned, Play4. Originally created by EndemolShine Netherlands, "Fear Factor" is internationally renowned with numerous series in India and the US. Following its success, EndemolShine Netherlands created a spin-off for younger viewers, "Cool Factor." This iteration was popular in Belgium, airing for six seasons on Nickelodeon. 

“Guts, adventure, and excitement are in the very DNA of Fear Factor, and we have developed challenges that will amaze contestants and viewers in Belgium. Alex Agnew is bold, loud, and ultra-cool, making him the perfect host for the show. This new commission showcases our unbounded creativity, and it is a great addition to Banijay Belgium’s 2022 slate,” Isabelle Dams, CEO of Banijay Belgium, said.

With the biggest comedian in Belgium, Alex Agnew as the host, "Fear Factor" is set to become the reality game show of the Flanders. Heroes are created as duos face a series of terrifying yet incredible challenges to win a cash prize. How will they get on when having to tightrope walk between skyscrapers or be submerged underwater in a cage? Will their teammates’ encouragement embolden them to confront their fears, or will they be unable to complete the phenomenal tasks? This series of stars will be created as only the bravest team will accomplish all the awe-inspiring challenges and take home the money.

“'Fear Factor' is a classic format where learning to overcome fears and take on unbelievable challenges is as relevant today as when it first aired. We are seeing a strong resurgence of the show globally. We’re excited to see Banijay Belgium take the show to the next level with its local flare added to this reboot,” Lucas Green, Global Head of Content Operations at Banijay, commented.

Banijay Belgium produces premium content in numerous genres, from factual to comedy and even feature films. Working closely with national and international broadcasters’ credits include "Familie," "Hunted," "Extreme Make-over Home Edition," and "GR5".