Banijay Entertainment announced a Norwegian adaption of gripping strategy game show, "The Fortune Hotel," marking the third territory to commission the format. This first-ever celebrity edition, produced by Nordisk Banijay for TV 2, is set to premiere later this year. Originally created and produced in 2024 by Tuesday’s Child for ITV1 and ITVX, "The Fortune Hotel" also sold to Sweden and is represented internationally by Banijay Entertainment.
Helen Greatorex, Head of Format Acquisitions, Banijay Entertainment says: “What sets 'The Fortune Hotel' apart is not just its glamourous setting, but the high-stakes drama from the game’s suspenseful twists and nightly case-swap. It’s a gripping game of trust, tension and strategy, elevated by the power-plays and alliances the pairs form. We see potential in this format expanding internationally, and believe this version will be particularly exciting for Norwegian audiences.”
Erlend Hernø Røeggen, CEO Nordisk Banijay adds: “This format thrives on tension, tactical alliances, and suspenseful decision-making, all set against the backdrop of a luxurious, sun-drenched hotel. With celebrities also in the mix, we expect 'The Fortune Hotel' will attract audiences looking for pure escapism and thrilling drama.”
In the Norwegian edition, 11 celebrity pairs check in to a lavish hotel, where the stakes couldn’t be higher. Each pair receives an identical briefcase, but only one contains a life-changing cash prize, while another holds an “Early Checkout” card. As the tension builds, each pair must navigate intense challenges, unexpected twists, and dramatic case-swapping at the hotel’s Lady Luck bar. In the thrilling finale, only one pair will remain, taking home the coveted grand prize. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.
Banijay Entertainment continues to expand its third-party portfolio with a complementary range of successful formats, including "99 to Beat," which recently launched in the UK and Italy; "The Bloody Game," returning to Norway; and "Genius Game," coming to the UK soon, presented by David Tennant. Other titles include "The Game of Wool" from Hello Halo, part of STV Studios; Korean reality format "My Name is Gabriel," produced for JTBC and Disney+; factual-entertainment format, "Atypical Critics," created, developed, and produced in French-Canada by Pixcom; heist-themed gameshow, "The Infiltrators" from Cowshed Studio; and riotous game show "Clone Heads" from Objekt.
"The Fortune Hotel" joins Nordisk Banijay’s impressive slate which includes "Are You For Real?," "All Against 1," "Born Winners," "Portrait Artist of the Year Norway," and long-running hit "71 Degrees North."