Carlotta Rossi Spencer,
Banijay Branded Entertainment (BBE), part of global content powerhouse Banijay Entertainment, has announced a new partnership with brand production services specialists And So Production. The collaboration aims to align And So Production’s brand clients seeking high-end content with BBE’s expertise in delivering impactful, narrative-driven storytelling.
BBE provides centralized support for Banijay Entertainment’s global teams producing branded content. Recent highlights include "Dare To Defy" (Nissan for Prime Video), "Mission Unknown: Atlantic" (Samsung, HOLY, and yfood for YouTube/Prime Video), "Secret Life of 4-Year-Olds" (E.ON Next for Channel 4), "Maître Chocolatier" (Lindt for TV8), "The World Cook" (TUI for Prime Video), and "Jeremy Pang’s Hong Kong Kitchen" (Hong Kong Tourism Board for ITV). Founded by Solene Marvian, And So Production specialises in commercials, films, and fashion shoots across the UK and France. Its recent clients include luxury French footwear brand Manfield.
Carlotta Rossi Spencer, Global Head of Branded Entertainment Business Development at Banijay Entertainment, referred to a strong understanding between the two companies: “There continues to be growing global demand from brands for premium content that deeply engages their audiences. Combining Banijay Entertainment’s expertise in premium storytelling with And So Production’s deep understanding of the luxury brand space, we are uniquely positioned to create impactful and powerful content for an expanding portfolio of brand clients," highlighted.
Solene Marvian, Founder and CEO of And So Production mentioned the added value in service and quality they are able to offer through this agreement: “At And So Production, we specialise in delivering high-end service production, working closely with brands to bring their creative visions to life. This partnership with Banijay Branded Entertainment allows us to offer something new to the brands we collaborate with. By combining Banijay Entertainment’s creative strength with our on-the-ground production expertise, we are excited to open up new possibilities for premium, narrative-led branded content," added.
In addition to supporting Banijay’s in-house production teams, BBE also works closely with Banijay divisions including Balich Wonder Studio, Banijay Live, and Banijay Sports to expand brand-led activations into full-scale productions.