Banijay has promoted its former Head of Format Acquisitions, Carlotta Rossi Spencer as Head of Branded Content Business Development. “While our labels around the world have worked in the branded content space for some time, there was a need to take a holistic view on this area of the business and explore innovative ways to drive further opportunity," Marie Schweitzer said. "Carlotta was always a determined acquirer and we’ve no doubt she’ll now be an impressive force in this field as we collectively build out our strategy.”
Under the newly established task, Spencer will be tasked with overseeing the delivery and fulfilment of new deals in this space, driving market penetration and revenue growth. Reporting to the group’s Chief Strategy Officer, Marie Schweitzer, the position will see Rossi Spencer work collaboratively with the company’s local talent to enable and support new partnerships and opportunities to drive maximum value worldwide.
Besides her roles at Banijay, she has also held several roles in research and development, having begun her career in journalism and communications. The new role is effective immediately. Before accepting her role as Head of Format Acquisitions for Banijay, Spencer was responsible for acquiring Unscripted formats with cross-country appeal for the group’s 120+ production companies.
“I’m so looking forward to embarking on this new challenge. Having spent a number of years in acquisitions, the time was right for a change, and I’m pleased to be supporting the group in ramping up its efforts in branded content," Carlotta Rossi Spencer said. "There is so much room for further growth and in investing the time in building new relationships, I’ve no doubt 2023 has a lot in store for Banijay, and its reputation in being the perfect go-to for global brands.”