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The Head of Global Licensing at Banijay Kids & Family shared insights on the company's global licensing strategy, which focuses on leveraging well-known brands, tailoring approaches to specific regions, and collaborating with top-tier licensees to maintain brand quality.

Based in London, Mottershead will be responsible for executing Banijay Rights' sales strategy across these territories. Mottershead was formerly VP, TV Series Sales at STUDIOCANAL TV, managing sales across Central & Eastern Europe, CIS, Africa, and Asia. Prior to this, she held positions at Fremantle and Shine International.

Produced by Banijay UK’s Shine TV, the show will air on ITV1, ITVX and STV and STV Player in 2025.

The company presented its nine-month 2024 results, with online sports betting and gaming revenue growing 44%.

Experts from ITV, Fremantle, Banijay, and BBC Studios explain the most effective strategies for a business model that gains more value for global producers and distributors.