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Through this alliance, Havas India will leverage Banijay Asia’s unmatched expertise in storytelling, entertainment IP, and content innovation to deliver differentiated, culture-shaping work for its clients. The collaboration will enable Havas India to move beyond conventional advertising and bring the power of entertainment-led brand storytelling to the heart of its creative solutions.

The line-up features bold new dramas, innovative global formats, and high-profile reboots. In the spotlight is new drama "Half Man" from Emmy-winning creator Richard Gadd; new rolling global format "Let’s Play Ball"; and transformative factual format "Wild Reckoning with Bear Grylls".

It will lead the company’s format line-up this MIPCOM 2025 and is already attracting international interest, with Banijay UK labels – producers of "Last One Laughing UK", Zeppotron and Initial – co-developing an English-language version.

The immersive show produced by Banijay Iberia and created by Lotchi will premiere on October 26 at the Basilica of Santa Maria del Pi, featuring live music, 360º projections, and sessions in both Catalan and Spanish.

Korean survival reality format reaches fourth Nordic market via MTV3, after outperforming major franchises in Norway and Denmark.