Content powerhouse Banijay Entertainment announced a second series of "Let’s Play Ball", the outrageously funny format co-developed by Banijay Benelux label, EndemolShine Nederland, Talpa Studios and Signal.Stream, for Dutch broadcaster SBS6.
Following its breakout success this summer, "Let’s Play Ball", co-produced by EndemolShine Nederland and Signal.Stream, became SBS6’s strongest new launch of the year for the 25–44 demo. Initially piloted on YouTube via StukTV, where it drew over 1.2M views, the digital-first hit has evolved into a flagship format for Banijay Entertainment. It will subsequently lead the company’s format line-up this MIPCOM 2025 and is already attracting international interest, with Banijay UK labels – producers of "Last One Laughing UK", Zeppotron and Initial – co-developing an English-language version.
James Townley, Chief Content Officer, Development, Banijay Entertainment praised the format: ‘"Let’s Play Ball" is truly on a roll, quickly becoming the comedy-fuelled hit of the Dutch summer. With a second series confirmed for the Netherlands and co-development underway with "Last One Laughing UK" producers Initial and Zeppotron, we expect this to be one of the most talked about titles along the Croisette this MIP. The fact it began in the creator economy, was piloted on YouTube, and is now a broadcast success, proves how adaptable and scalable this format is. Appealing to all ages, it really has great potential for further international rollout," commented.
Meanwhile, Sil Geurtsen, Head of Development, EndemolShine Nederland celebrated the team that came together: "‘The giant signature balls and irresistibly simple game-play give "Let’s Play Ball" a distinctive identity like no other. This recommission is recognition of our collaboration with Signal.Stream and Talpa Studios, and together we’ve created a format balancing comedy, competition and chaos, which is just the kind of entertainment that stands out here in the Netherlands, and internationally;" stated.
"Let’s Play Ball" is a larger-than-life physical game show that becomes a wildly exhilarating race across regional terrains, with contestants rolling a gigantic ball as they go. Each episode features two celebrity-led teams navigating varied landscapes, from narrow city streets to rivers and countryside meadows. What begins as a seemingly straightforward task unravels into comedic chaos and strategic gameplay, demanding quick-thinking teamwork, grit and determination. Each team, captained by a celebrity and joined by their friends or relatives, must adapt to the ever-changing terrain and escalating twists.
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