Banijay Entertainment announced SimpelZodiak, part of Banijay Benelux, has sold the BAFTA-nominated format, “Banged Up,” to Dutch broadcaster EO, part of NPO, marking the show’s first international deal. Originally created by Banijay UK’s Shine TV, the producer behind “Hunted” and “The Island,” “Banged Up” launched on Channel 4 in October 2023, becoming one of the broadcaster’s most streamed shows. Known locally in the Netherlands as “Hel of Hotel” (w/t), the acclaimed factual format will be aired through Dutch broadcaster EO on the streaming platform, NPO Start.
“Banged Up” is a revolutionary social experiment, where celebrities live the prison experience in a recently decommissioned jail, locked up alongside some of the country’s ex-criminals. As they attempt to survive the strict prison regime, they'll discover what life behind bars is really like, learning to cope in an extreme and emotionally challenging environment that is far beyond their comfort zone.
Justine Huffmeijer, Managing Director of SimpelZodiak said: “The themes in ‘Banged Up’ are globally relatable, addressing issues of prisons and law enforcement, and the concept of second chances. This show is startlingly eye-opening, challenging preconceptions at every turn. Its authentic and gritty reality delivers compelling viewing, and we’re interested to see how Dutch celebrities handle prison life.”
Lucas Green, Chief Content Officer, Operations, Banijay added: “‘Banged Up’ sparked important conversations in the UK, and we will undoubtedly see the same success in the Netherlands. This immersive format has strong travelling potential, uncovering critical questions about the prison system. With its dramatic and authentic approach, this format offers a glimpse into what it really is like to be ‘banged up’, and we expect further adaptations for this unique and fascinating programme.”
Banijay Benelux label, SimpelZodiak, specialises in adventure reality, and factual entertainment for linear and VOD platforms. The company is behind local versions of global hits ”Survivor” (known locally as “Expedition Robinson”), ”MasterChef,” ”Temptation Island,” and “Hunted.” Other credits include “The Nation’s Brightest,” “Your Home Made Perfect,” and “Ik Vertrek.”
This title will sit alongside Banijay Entertainment’s catalogue of travellers like ”The Summit,” “Good Luck Guys,” and “Love Triangle”; superbrands ”MasterChef,” “Big Brother” and “Survivor,” and highly-anticipated streamer launches "Bear Hunt" and "Building a Band" (w/t).