Alexia Laroche-Joubert and Frédéric Lussato
Content powerhouse Banijay announced the launch of Screen Line Productions, a new scripted label that will sit within Banijay France. Set to devise its own slate, the production company was created, and will be operated, by ALP’s Chief Executive Officer, Alexia Laroche-Joubert, and Managing Director, Frédéric Lussato.
Screen Line Productions will see Laroche-Joubert and Lussato build on their expertise of producing some of France’s biggest non-scripted hits like “Koh Lanta” (Survivor) to create an ambitious portfolio of scripted series. With a focus on character-driven content, Screen Line Productions is developing original ideas as well as book adaptations, spanning a number of themes, notably youth oriented. Its first commission is set to be announced soon. As part of the launch, the pair have appointed Lavinia Jullien as Development Executive.
“Together, Frédéric and I are eager to develop our know-how in a new creative field, and with the launch of Screen Line we are set to announce our first original series soon. During my career I have created and adapted many formats from the world of entertainment, including ‘Koh Lanta’ (Survivor) and ‘Star Academy,’ with the commonality of all being popular formats. With our knowledge of this audience paired with production expertise, Screen Line is geared up to develop ambitious projects for a wide audience,” said Alexia Laroche-Joubert, CEO at Screen Line.
François de Brugada, CEO of Banijay France, added: “Alexia and Frédéric have the experience and talent to find and tell the best stories in entertainment, and now in scripted too. The launch of Screen Line confirms Banijay France’s ambition to further grow in the field of scripted.”
Screen Line Productions joins Banijay France’s line-up of scripted labels including Banijay Studios France, Shine Fiction, Terence Films, Marathon, and Montmartre. Credits include “Marie Antoinette,” co-produced with Banijay Studios France, CAPA Drama and Les Gens, which has sold to over 70 territories and has recently been commissioned for a second season by Canal+. Other successes include “Serial Lover,” Shine Fiction’s debut series for M6 which has just sold to Spain with Atresmedia.