28 MAY 2025

Banijay Productions Germany launches new reality format "Villa of Temptations"

Premiering July 7 on SAT.1 and streaming on Joyn, the celebrity-driven competition tests morality and group dynamics under pressure, with early global interest signaling strong format export potential.

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Banijay Entertainment has announced a brand-new format from Banijay Productions Germany. The reality competition "Villa of Temptations" will launch in Germany next month, hosted by Verona Pooth. It is scheduled to premiere on Monday, July 7 on SAT.1 and will be available for streaming anytime on Joyn.

Katrin Stefanović, Co-Managing Director of Banijay Productions Germany, stated: “Reality shows continue to captivate audiences in Germany, and 'Villa of Temptations' is the perfect paradise setting to challenge the morality and motivations of some of the country’s best-known celebrities. Leveraging our reality experience, we have created a stand-out, adaptable format with strong potential for international success.”

James Townley, Chief Content Officer, Development at Banijay Entertainment, added: “Banijay Productions Germany has a strong reputation for crafting unmissable reality, and 'Villa of Temptations' has all the right beats for a compelling format. Demand from our clients for fresh and dynamic reality concepts is high, and we are already seeing significant interest from markets beyond Germany for this show.”

The bold new format features 14 celebrities moving into what appears to be a paradise for two weeks—but appearances are deceiving. There is no glamour, no beds, and no showers. Instead of champagne and canapés, contestants will face hard mats and minimal rations. Any added comforts or temptations must be paid for—directly from the €250,000 prize fund. Every indulgence comes at a cost to all. Will loyalty prevail, or will self-interest dominate? In "Villa of Temptations," giving in could mean losing—or not.

Founded in 2018, Banijay Productions Germany has earned a strong reputation for delivering hit reality series such as "Kampf der Realitystars" (RTLZWEI), "Temptation Island" (RTL), and "Mission Unknown: Atlantic" (YouTube/Prime Video). The company also produces entertainment and comedy titles like "Hast du Töne?" (Sat.1) and "Chris du das hin?" (Sat.1), as well as documentaries including "Daum – Triumphe und Skandale" (Sky) and the recently announced "Rudi Völler – The Documentary."

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