Pilar Blasco and Paolo Bassetti
Banijay has tapped Chief Executive Officer, Pilar Blasco, to lead all operations for Banijay Iberia, while Paolo Bassetti remains in post for Banijay Italy. Both will spearhead their respective regions’ leading collective of production labels and creative talent, with Iberia’s main activities spanning Madrid, Barcelona, Galicia, Vitoria and Lisbon, and Italy’s through Milan and Rome.
Across Iberia, Blasco’s footprint will include eight labels. Incorporating Gestmusic, Diagonal, Shine Iberia, Cuarzo Producciones, Zeppelin Television, DLO Magnolia, Endemol Portugal and Tuiwok, it will be the group behind the best entertainment brands – “MasterChef,” “Radio Gaga,” “Tu Cara Me Suena,” “La Isla De Las Tentaciones,” “Big Brother” – and original scripted titles – “Hierro,” “Amar Es Para Siempre” and “The Idhun Chronicles”.
Comprising ten production entities including Banijay Italia, Endemol Shine Italy and Banijay Studios Italy, Banijay Italy will be the home of some of the country’s top brands including “Grande Fratello” (Big Brother), “MasterChef Italia,” “Temptation Island,” “L’Isola dei Famosi” (Celebrity Survivor), “El Legado,” “Identity,” “Che tempo che fa,” “Il paradiso delle signore,” and “Bake Off Italia”.
“In Pilar and Paolo we have two exceptional leaders. Well-versed in driving innovation, encouraging out-of-the box creativity and navigating the new world of content creation, they are best set to capitalise on the opportunities presented by our recent acquisition. In the months to come, they will work to combine the footprint in the regions they control, while strengthening client relationships and putting Banijay’s operations in pole position for the future,” Marco Bassetti, CEO of Banijay, commented.
Meanwhile, Pilar Blasco said: “I am very grateful for the opportunity to lead Banijay in Iberia, teaming up with the most talented Spanish and Portuguese producers. This is the right place to be for innovation and for developing the amazing creativity of our teams. I am looking forward to working closely with everyone in the Banijay family”.
Lastly, Paolo Bassetti added: “I am honoured to work in a group like Banijay; a dynamic and creative environment, where I have both extraordinary management and colleagues. I hope the business will continue on its successful path worldwide, and in Italy we will do all we can to further our unique creative capabilities and high production capacity. Having known the team at Endemol for many years, I am very happy to meet them again and wish Pilar all the luck. She is certainly the best guide Banijay can have in Spain”.
Blasco, former CEO of EndemolShine Iberia, has led the group there for five years, building a multi-genre and multi-platform business. Bassetti has been CEO of Banijay Italy for two years. Previously, he served as CEO and Chairman of Endemol Shine Group’s Italian arm and was a member of the International Board.