Banijay Rights and leading UK-based developer Tactile Games today announced the launch of a Match-3 puzzle game set in the world of the popular animation brand "Simon’s Cat" (a Banijay UK company). Rolling out worldwide on iOS, Android, and FireOS operating systems, "Simon’s Cat Match!" adopts the classic 'Match-3' concept, where players move a series of tiles around an online puzzle board with the goal of making them disappear.
Developed by Tactile Games as part of its ongoing licensing relationship with Banijay Rights, "Simon’s Cat Match!" provides a fully localized gaming experience in English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Turkish. Licensed by Banijay Rights, this marks the latest "Simon’s Cat" online game and follows "Simon’s Cat - Crunch Time", "Simon’s Cat - Pop Time", and "Simon’s Cat - Story Time".
Featuring "Simon’s Cat" animations and playful characters, users of the F2P game can earn online currency as they unlock thousands of levels, unveil hidden objects, engage in garden battles, decorate cat-themed areas, and take part in daily competitions, all set in a uniquely crafted "Simon’s Cat"-animated world.
Mark Woollard, SVP Gaming & Gambling, Banijay Rights, praised the brand: "Simon’s Cat is nothing short of a global animation sensation, so securing another gaming dimension for Simon Tofield’s much-loved creation marks yet another significant licensing moment for us at Banijay Rights. We’re in no doubt that players of the game will have an evolving and engaging experience for years to come," expressed.
Meanwhile, Asbjoern Malte Soendergaard, CEO of Tactile Games, highlighted the gaming experience: "I’m thrilled to see 'Simon’s Cat Match!' released to the world, offering fans a fresh and playful gaming experience. We’ve collaborated closely with Simon to bring his beloved IP to life in an exciting new way—one that captures the cheeky charm of 'Simon’s Cat' while delivering a fun and engaging experience for our players, which is at the heart of everything we do at Tactile," added.
Created by award-winning illustrator, animator, and director Simon Tofield, "Simon’s Cat" was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3 billion online views and 25 million fans across TikTok, YouTube, Facebook, Instagram, and X. The "Simon’s Cat" brand also enjoys international success across multiple categories, including gaming, publishing, and apparel.