Interactive animation studio Baobab Studios and 9 Story Media Group announced a partnership to co-produce and launch a new television series for Baobab Studios’ “Momoguro” game-based property. The success of Baobab’s line of “Momoguro” Roblox games, which garnered worldwide fandom with over 21 million visits and an 87% positivity score, have attracted demand for a television series for children 6-12 years old.
The “Momoguro” franchise was created by Baobab Studios, in collaboration with industry-recognized creators Martin Allais and Nico Casavecchia, and developed for television and games by Baobab Studios. Baobab also launched the “Momoguro” digital collectibles game, the first of its kind to be nominated for an Emmy Award. “Momoguro’s” fantastical universe features contrasting creatures who use the magical power of “Momoguro” to fuse together, forming powerful beings, greater than the sum of their parts — but only if they can work together.
“We are delighted that ‘Momoguro's’ characters and universal theme of ‘stronger together’ has resonated with global audiences and gained such popularity with the family audience on Roblox. Our fans have told us it evokes the childhood nostalgia of Pokémon meeting Voltron. We feel there is no better partner to grow this universe independently than with 9 Story, known worldwide for scaling hit children’s programs through licensing and distribution across every major TV market,” said Maureen Fan, CEO and co-founder of Baobab Studios.
“We are thrilled to partner with the talented team at Baobab to bring ‘Momoguro’ to new audiences as our first Roblox to TV IP. 'Momoguro' is a fresh take on the hero genre, set in a rich world where two kids, born on opposing sides of an age-old feud, find a deep connection through self-expression. Just like the game, our heroes find themselves at the heart of a societal transformation that will put the power in the hands of kids,” said Vince Commisso, President & CEO of 9 Story.
The news builds on Baobab’s track record of creating original IP for cutting-edge platforms and expanding franchises across media. The company recently announced two Disney+ series: “The Witchverse,” a fantasy action-adventure universe based on Baba Yaga, the three-time Emmy-winning interactive VR experience and short film; as well as “Intercats,” a cat workplace comedy based on the studio’s graphic novel series with First Second Books / Macmillan.