"Bluey Book Reads"
BBC Studios Digital Brands together with BBC Studios Kids & Family and Ludo Studio reveal the second digital series of "Bluey Book Reads" launched on April 15th, with a celebrity-stacked calendar of reads that was released on Official Bluey YouTube and bluey.tv.
The new batch of the award-winning digital series, commissioned by BBC Studios Digital Brands, once again brings to life many of the beloved Bluey storybooks, published by BBC Studios’ master publishing licensee Penguin Random House, like never before.
The second series of the 12 x 5 digital original kicks off with the beloved Muppets of Sesame Street Elmo & Cookie Monster teaming up for a fun-filled retelling of "What Games Should We Play?", the digital series’ first-ever real life read, where kids can see Elmo & Cookie Monster read the book on screen.
The full stellar lineup of off-screen readers also includes British actress Helena Bonham Carter ("The Crown") Welsh actor, Michael Sheen, ("Good Omens"); Australian actress Rose Byrne, ("Bridesmaids"). Hollywood actor Elijah Wood ("The Lord of the Rings trilogy"); British actress Sophie Okonedo ("The Secret Life of Bees"); Australian gold medallist Paralympian Kurt Fearnley; Australian musician and songwriter Meg Washington and American actress Auli’i Cravalho.
Jasmine Dawson, SVP of Digital at BBC Studios, said: “Our Bluey fandom is one of the most passionate and dedicated in the world, and we put them at the heart of everything we do! Constantly striving to deliver more of what they love through an audience-driven digital content strategy. Bluey has a special way of connecting with fans of all ages, and the second series of 'Bluey Book Reads' is a perfect example of that magic. By truly listening to our audience, we create experiences that resonate deeply - bringing the joy of Bluey beyond the screen and into the hearts of families everywhere. This social-first series is incredibly heartwarming, and I’m thrilled to see how our amazing lineup of celebrity narrators has brought these beloved Bluey storybooks to life in such unique and personal ways.”
EXPANDED AUDIENCE
“Bluey Book Reads” Series 2 is bringing even more Bluey storybooks to international audiences too, with an exciting lineup of foreign language narrations in German, French and Korean, with acclaimed actress Diane Kruger ("Troy") reading in German, marking the first-ever Bluey Book Reads’ content to premiere on the localised German Bluey YouTube channel, Deutsch Offizieller Kanal. French actress Camille Cottin ("House of Gucci") also returns for her second Bluey Book Read in French.
"Bluey Book Reads" combines off-screen narration from global talent with visuals from Bluey storybooks and live action shots. The digital original series offers fans a new way to experience their favourite Bluey storybooks, based on episodes as-seen on the global hit TV sensation, Bluey, written and created by Joe Brumm and produced by Ludo Studio. All the Bluey stories featured in the Bluey Book Reads series are published by BBC Studios’ master publishing licensee Penguin Random House.
The hugely successful first series of "Bluey Book Reads", which launched in February 2024 and has generated over 75 million views to date also featured several icons, such as Kylie Minogue, Romesh Ranganathan and Eva Mendes.