Julieta Camarda
Following last year’s addition of Miguel Brailovsky as a partner, the production company Betaplus Broadcasting Corp. takes another strategic step by appointing renowned media executive Julieta Camarda as Chief Operating Officer. With over 25 years of international experience, Camarda combines creativity, strategic planning, and strong technical expertise, with experience in multiple countries and cultures.
“The wide range of original unscripted content that Betaplus is currently producing is a unique opportunity for me to bring premium productions to the international market,” Camarda highlighted.
Headquartered in Buenos Aires and with a strong presence in Mexico, Miami, and the Dominican Republic, the company now aims for more ambitious growth. “Julieta’s arrival allows us to open the door to much larger markets. She has a natural connection to Europe and the United States, but we also see enormous potential in Asia, where there is high demand for quality Argentine content” said Juan Carlos Lebón, the company's CEO.
Betaplus's catalog ranges from internationally successful mega realitiy shows like "Alone" to captivating true crime series such as "La novia del narco" and "El caníbal de Atizapán". It also includes original formats like "Project Blue Book, The Unsolved Mysteries," with Joel and Paul Hynek, and international titles such as "Batistuta: The Hero of Goals," "The F1 Concierge," and "Tango Fever."
“Julieta’s addition is much more than a management boost; it’s the key to consolidating Betaplus as a global player capable of bringing Argentine creative talent to screens around the world” concluded Miguel Brailovsky, Chief Content Officer.
