International production studio, rights business and channel operator, Blue Ant Media announced today that it has agreed to a multi-faceted partnership with Pluto TV, which includes the launch of two Blue Ant-owned and operated FAST channels, Love Nature and Homeful, and a multi-genre content licensing package for the free streaming platform in the U.S. Blue Ant Media’s FAST channels, Love Nature and Homeful will launch on Pluto TV in the U.S. later this Fall.
The deal showcases Blue Ant Media’s combined channels and distribution capability with a diverse range of content solutions for its audiences ranging from curated channels to on-demand programming for Pluto TV’s U.S. audiences. The deal marks the first Blue Ant Media FAST channel launch on Pluto TV in the U.S., expanding their existing channel partnership across Canada, the UK, Latam and EMEA for channels, Homeful, HauntTV, NatureTime, Declassified, Love Pets and Total Crime; and significantly builds on their prior content licensing partnership in the U.S. Julio Sobral, SVP Channel Distribution, Blue Ant Media and Bryan Gabourie, SVP, International Sales & Partnerships, Blue Ant Studios, worked in collaboration across channels and content distribution to broker this expanded partnership with Pluto TV.
Carlyn Staudt, EVP, Global Channels and Streaming, Blue Ant Media commented on the agreement: "The launch of Love Nature and Homeful on Pluto TV in the U.S. marks an important milestone for these premium brands as we expand their footprint across an even larger, engaged streaming audience in this key market,”“We’re thrilled to grow our existing global partnership with Pluto TV as a significant platform in the success of our global channels strategy," stated.
Finally, Mark Bishop, Co-President, Blue Ant Studios claimed that it allows them to expand the offering: “Blue Ant Media’s expanded partnership with Pluto TV showcases the many advantages the company brings to the table, across its studios and global channels divisions, in creating custom solutions for platforms. Growing the scope and volume of the content licensing package from Blue Ant Studios allows us to offer a wider variety of content across third party programming and our own productions, to Pluto TV’s engaged audiences;" noted.