17 JUL 2025

Casta Diva reinforces its TV division with two new appointments

Format expert Paolo Mastromarino and former Ballandi Dimitri Cocciuti join the creative and development team dedicated to television.

Paolo Mastromarino and Dimitri Cocciuti

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Casta Diva, part of Casta Diva Group, has hired two prominent figures in the TV and entertainment industry, Paolo Mastromarino and Dimitri Cocciuti, to strengthen the company’s creative and development team focused on television.

Paolo Mastromarino, with over ten years of experience in the TV industry, will focus on scouting and acquiring formats for adaptation and development, managing relationships with producers and distributors worldwide.

During his career, Mastromarino has contributed to numerous successful productions such as "X Factor", "Dinner Club", and "4 Ristoranti", overseeing casting and editorial aspects of various projects. His deep expertise in formats and international TV markets has been further refined through collaborations with the online publication Formatbiz and several production companies.

Dimitri Cocciuti began his career in television at a very young age and has gained nearly two decades of broad and in-depth experience in the field.  A versatile and visionary writer, he combines pop language, narrative sensitivity, and contemporary vision, having created impactful content for Rai, Discovery, Sky, Mediaset, and Paramount+. For over a decade, he was a creative leader at Ballandi, overseeing the development and acquisition of new international formats and creating hits like "A raccontare comincia tu" and "Drag Race Italia" (where he also served as showrunner).

“We are thrilled to welcome Paolo and Dimitri to our team,” said Massimo Righini, Chief Operating Officer of Casta Diva. “Their skills and creative vision are invaluable assets for our company. Paolo’s expertise in format scouting and acquisition, combined with Dimitri’s innovative approach to content creation and development, will allow us to further expand our offering and achieve new milestones in both domestic and international markets.”

The addition of Paolo and Dimitri underscores Casta Diva’s commitment to attracting the industry’s top talent to deliver increasingly innovative and high-quality productions that respond to new market trends and audience demands.

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