19 MAR 2025

Circular Media closed a deal with Emirates airline for CJ ENM's K-dramas

This agreement brings "Guardian: The Lonely and Great God", "Lovely Runner", "Hotel Del Luna", and "What’s Wrong with Secretary Kim" to ice, the airline’s inflight entertainment system.

“Guardian: The Lonely and Great God”

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CJ ENM has secured a distribution deal with the UAE airline Emirates to launch four of its beloved K-dramas inflight, in partnership with the content distribution and production company Circular Media. This agreement brings four of CJ ENM’s most successful dramas—"Guardian: The Lonely and Great God", "Lovely Runner", "Hotel Del Luna", and "What’s Wrong with Secretary Kim"—to ice, the airline’s inflight entertainment system, further strengthening the presence of Korean content in global travel entertainment.

Sebastian Kim, VP of the International Content Business Department at CJ ENM, commented: "It is definitely a monumental moment for us, CJ ENM, to provide our titles for the one and only Emirates. We genuinely hope this in-flight exposure opportunity of our well-made titles brings joy, thrill, and happiness to all the customers who begin their journeys with the airline.”

Recognized for their commercial success and international appeal, these dramas continue to captivate audiences worldwide. Their addition to Emirates' onboard lineup reflects the growing demand for high-quality K-Dramas in premium inflight entertainment.

Nicolás Valdés, CEO of Circular Media, commented: "We are proud to have facilitated this agreement, expanding the reach of CJ ENM’s premium content to a new audience. Emirates is a key partner in bringing world-class entertainment to travelers, and this deal underscores the growing global demand for high-quality K-Dramas."

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