Cookbook Media, a global franchise agency specializing in content distribution and consumer products, has been appointed the exclusive content and consumer products distribution representative for "ChuChu TV" across North America. The strategic partnership aims to extend the reach of the preschool YouTube brand across a wide array of sectors, including content sales, publishing, toys, consumer products, live entertainment, gaming, and digital experiences.
“ChuChu TV is a groundbreaking global success story that has captured the hearts of children and families everywhere. We are honored to bring their beloved characters and rich content library into new places to watch and engage with the brand even further,” said Claudia Scott-Hansen at Cookbook Media. Rob Bencal added, “We are in the golden age of fandom, and consumers have so many ways to show their love for their favorite brands and characters. This is the perfect moment to expand ChuChu’s reach and become a true lifestyle brand for preschoolers.”
Vinoth Chandar, Founder and Creator of "ChuChu TV", remarked, “From humble beginnings, ChuChu TV has grown into one of the most loved and watched preschool brands worldwide, and we are thrilled to join forces with Cookbook Media to take our stories and characters to the next level. We see tremendous opportunity to connect with children and families in North America through new formats, consumer products, and experiences, and we are excited to work with Claudia and Rob to bring these dreams to life.”
Founded in 2013, "ChuChu TV" has evolved from a collection of nursery rhymes and animated songs into one of the most popular and trusted preschool content brands in the world. The franchise now boasts more than 175 million subscribers and billions of views across its suite of YouTube channels. Its flagship channel consistently ranks among the top 10 most-viewed channels on the platform globally, engaging a loyal base of young viewers and families.
Through this collaboration, Cookbook Media will act as the brand's ambassador to expand "ChuChu TV" into new media formats and retail avenues. The agency will lead strategic media partner negotiations to distribute both existing content and upcoming releases across broadcast, streaming, and AVOD platforms focused on children and family audiences. Additionally, Cookbook Media will spearhead development opportunities across licensing, branded partnerships, experiential activations, and consumer product categories in North America, while establishing a framework for further global expansion. The agency will represent "ChuChu TV" at major global markets, including the upcoming Mipcom event in October.
The partnership underscores Cookbook Media’s commitment to scaling culturally resonant, digitally native brands into multi-platform entertainment and retail franchises.