22 MAY 2025

Pocket.watch adds nine new creators to its premium portfolio

New creators include ChuChu TV; Super Simple Songs; Not Enough Nelsons, SuperHeroKids, Tyler & Snowi, The River, Wilder & Archer Show, Pretty Bored, Kylee Makes It, The Braxton, Ryder & Sawyer Show.

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Pocket.watch is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views.

New partners include ChuChu TV, Join Baby Taku and friends on fun-filled adventures, exploring ABCs, colors, numbers, Not Enough Nelsons, a wildly entertaining look inside life with 16 siblings and one unforgettable family; SuperHeroKids, featuring action-packed family superhero skits; Tyler & Snowi, a playful Vtuber duo known for gaming and comedy, The River, Wilder & Archer Show, three adventurous brothers exploring the world through fun outdoor activities, and Pretty Bored, a vibe-heavy, personality-driven channel turning everyday boredom into unexpectedly hilarious content.

“It’s an honor to welcome these talented creators and established brands into the pocket.watch family,” said Chase Landau, Senior Vice President, Creator Partnerships at pocket.watch. “Each of these creators brings something uniquely powerful to the kids and family space, and we’re proud to partner with them in a way that’s as custom as their content. At pocket.watch, we don’t offer one-size-fits-all solutions—we build bespoke partnerships designed to maximize every revenue stream, expand brand potential, and unlock new opportunities across platforms, licensing, and distribution. Our goal is to meet creators where they are, then help them reach even greater heights.”

Uniquely transforming digital-first creators into global franchises, pocket.watch will drive various growth opportunities for these creators, from distributing their existing libraries to premium streamers to co-developing and producing original content & IP, to selling branded integrations and YouTube advertising including direct media sales on YouTube main and YouTube Kids.

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