CosmoBlue Media has announced the strategic acquisition of YouLook.tv as its primary AVOD (Advertising Video On Demand) brand. Moving forward, YouLook.tv will encompass all of CosmoBlue Media's AVOD and FAST (Free Ad-Supported Streaming TV) services, strengthening its position in the rapidly expanding ad-supported streaming market, particularly in the Nordics and internationally.
YouLook.tv has successfully launched multiple FAST channels, offering a diverse selection of curated content. First, YouLook Film Hits 1 & 2 includes blockbuster movies and fan-favorite films, providing audiences with a selection of high-quality cinematic experiences. Meanwhile, YouLook Nordic offers a broad range of Nordic cinema and storytelling, celebrating the region’s rich film heritage and unique narrative style.
In addition, YouLook Motor caters to automotive enthusiasts, featuring content focused on cars, motorsports, and the latest trends in the industry. YouLook Lifestyle delivers premium lifestyle programming, covering topics such as fashion, travel, health, and wellness. Finally, YouLook Docs presents high-quality documentaries, offering viewers compelling real-life stories and in-depth explorations of global topics.
This expansion aligns with CosmoBlue Media’s vision of delivering premium, ad-supported entertainment on a global scale. By integrating YouLook.tv, CosmoBlue Media enhances its distribution capabilities, providing audiences with an enriched viewing experience while offering advertisers new opportunities for engagement.
To further elevate the viewer experience, CosmoBlue will introduce free YouLook.tv apps and OTT services, along with additional FAST channels, expanding the brand into new territories. YouLook.tv provides a wide range of free entertainment, including movies, series, sports, and live TV—accessible anytime, anywhere, with no subscription or registration required. Featuring both on-demand content and linear FAST channels, the platform ensures a flexible and seamless viewing experience across all major devices and platforms.
Aziz Bora Durmaz, CLO of CosmoBlue Media and a key figure in the acquisition of YouLook.tv, spoke about the opportunities this expansion provides: "This expansion marks a significant step in CosmoBlue Media's AVOD strategy. By consolidating all AVOD and FAST services under YouLook.tv, we are building a unified and focused team dedicated to quality curation, enhanced reporting, and smart ad placement. This positions YouLook as a leading solution in the evolving AVOD market," stated.