Cowshed Social names Matt Ford Managing Director of the company

 Cowshed Social recently appointed Matt Ford to the role of Managing Director. “It’s an absolute honour to have Matt Ford join our team," George Cowin, co-founder of Cowshed Social, said. "His commercial experience and strong industry presence will without a doubt elevate Cowshed Social. We have a clear vision of where we want to be as a business and we are excited to see Matt’s approach and strategy.” 

Under his new role, Ford will be tasked with overseeing Cowshed’s upcoming rebrand and driving new business growth. Before accepting his role with the company, he contributed to BBC Studios as Vice President of Commercial of Digital, where he was responsible for all global revenue for their leading brands on social media including BBC Earth, "Top Gear," "Bluey," '"Hey Duggee" and "Dr Who."

Previous to this Matt set up and launched 4Studio for Channel 4 commercially, built UNILAD into a multi-million pound business and ran his own social consultancy working for Social Chain and Vice. Co-founded just three years ago by former UNILAD Head of Production George Cowin and Ryan O’Shea, Cowshed’s projects have included social video production and distribution for clients including KFC, Sony, FIFA, Channel 5 and NFL. The business is also currently developing a slate of original content for 'Gen Z' audiences aimed at broadcast partners, content creators and publishers.

Cowshed also creates original content for the Footasylum YouTube channel which has over 2 million subscribers. The channel’s success has been driven by a range of original digital formats including ‘Bad Bistro’, ‘Locked In’ and ‘Bad Barbers.' “I'm extremely excited to be joining Cowshed Social as Managing Director. I’ve been a huge admirer since they launched just a few years ago, having watched their extraordinary growth and become known for making the best social content in the industry," Matt Ford, newly appointed Managing Director at Cowshed Social said. "They have led the recent shift in social media by proving that brands and talent don’t need to borrow audiences from media owners or publishers anymore, they can build their own with their own brilliant content on their own channels.  Having the opportunity to lead Cowshed Social on the next phase of their journey is incredible and I can’t wait to get started.”