24 SEP 2020

CYBER GROUP'S “PURPLE TURTLE” ARRIVES TO DISCOVERY KIDS IN MENA

The coproduction between Aadarsh Technosoft Pvt. Ltd (India), Telegael (Ireland) and Cyber Group Studios (France, USA) is now airing its first season with great success on Discovery Kids in Middle East and Northern Africa (MENA).

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India-based-IP-development company Aadarsh Technosoft Pvt. Ltd (India), Telegael (Ireland) and animated entertainment company Cyber Group Studios (France, USA) announced that their coproduction of “Purple Turtle,” a 52x7 minutes 2D HD-preschool animated series, is now airing its first season with great success on Discovery Kids in Middle East and Northern Africa (MENA). The series, which has premiered on April 6 with two episodes, is currently airing with 10 episodes a day.

“Purple Turtle” has been developed by Aadarsh Technosoft Pvt. Ltd (India) and coproduced by Manish Rajoria, Ankita Shrivastava from Aadarsh Technosoft Pvt. Ltd (India), Paul Cummins from Telegael (Ireland) and Pierre Sissmann from Cyber Group Studios (France). Handling the worldwide distribution of the series, Cyber Group Studios is also managing the licensing, merchandising and publishing outside of India.

The show follows the adventures of the eponymous heroes and his friends: Roxy the Chameleon, Zing the Rabbit, Melody the Bird and Tadley the Bear. Together they love having fun while figuring things out as a team. The series encourage kids to explore, make choices, learn from their mistakes and make necessary decisions along the way, promoting self-determination and fostering independence.

“We are very excited with the response the show has received across Middle East and Northern Africa with Discovery Kids. We are now launching 'Purple Turtle’s' edutainment app worldwide and have already sold over tens of thousands of books featuring our hero and his friends!,”  said Manish Rajoria, Director of Aadarsh Technosoft Pvt. Ltd.

“'Purple Turtle' is a very sweet series full of values that fit very well with Cyber Group’s preschool DNA. I am particularly pleased of having joined the copro team and having Cyber as a global distributor of the series,”  added Pierre Sissmann, Chairman and CEO of Cyber Group Studios.

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