Studio Ramsay Global (SRG), the recently formed worldwide culinary and lifestyle production company created by Gordon Ramsay and Fox Entertainment, named its first key executive hire with international media veteran Cyrus Farrokh joining the company as Senior Vice President of Strategy.
Based in Los Angeles, Cyrus will work closely with Ramsay; Fox Entertainment’s President of Alternative Entertainment and Specials, Rob Wade; and SRG Chief Creative Officer, Lisa Edwards, in leading SRG’s US operations, business development and global growth strategy as the company expands its digital footprint across all content categories and distribution platforms worldwide.
He will build on the foundational successes made during SRG’s first year in operation, which includes creating and launching several new series, such as Fox’s midseason hit “Next Level Chef” and next season’s “Gordon Ramsay’s Food Stars,” securing international format sales with the UK’s ITV, launching a new FAST Channel on the Fox-owned AVOD streamer Tubi, and creating a robust, multi-platform development pipeline.
“I’ve known and admired Cyrus for many years as he’s represented FAE’s intellectual property with great energy, creativity and aplomb. He’s played an invaluable role in growing our presence around the world, and as we mark the first anniversary since SRG’s formation and start building out its leadership team, we’re excited to bring Cyrus in-house to focus his talent, experience and instincts on Gordon’s rapidly expanding content portfolio and growth plans,” Wade commented.
“We are delighted to welcome Cyrus to Studio Ramsay Global. Given his incredibly strong track record and excellent knowledge and understanding of the television landscape, he’s the perfect addition to our dynamic, prolific team. We very much look forward to working closely with him to help drive forward our vision and expand the business globally,” Lisa Edwards added.
"I am thrilled to join the fantastic Studio Ramsay Global team as they continue to innovate and represent excellence in food, lifestyle and so much more. I want to thank Gordon, Lisa, Rob and Fox Entertainment CEO, Charlie Collier, for their incredible energy and support, and for placing no limits on this ambitious new growth phase as we enter exciting new markets, verticals and business ventures,” Cyrus declared.
Prior to joining Studio Ramsay Global, Cyrus served five years as President of Distribution at Propagate Content, a Los Angeles-based production and distribution house. At Propagate, he launched the company’s international operations in 2017, in addition to packaging and producing several local language series for Netflix and Disney’s ABC.