"Seuss Circle Time"
Dr. Seuss Enterprises has renewed and expanded its partnership with multi-platform production company, social media agency and digital media network, Little Dot Studios, following a highly successful collaboration that brought the beloved world of Dr. Seuss to YouTube audiences around the globe.
Last year, Dr. Seuss Enterprises increased investment in their YouTube presence as families continued to spend more time on the platform, resulting in viewership that skyrocketed by 993% in 11 months. This enhanced agreement builds on the channel’s remarkable growth and introduces a new flagship preschool series, Seuss Circle Time, premiering today, June 20, 2025.
Since relaunching the channel in July 2024, the partnership has fuelled exponential growth. Subscribership has increased by 1084%, and the channel has accrued more than 150 million impressions. This momentum has affirmed the channel as an engaging, trusted digital destination for children aged 3-7, their parents, and their educators.
The partnership’s next creative milestone is the launch of Seuss Circle Time, an 8-week summer takeover beginning June 20. This flagship preschool series supports early learning through storytelling, singing, dancing, and interactive play with hosts Ziggy, Tizzie and Dr. Seuss’ characters. Each episode features music, games, and learning activities in imaginative settings like the Circle Time House and Truffula Forest. Regular weekly 30-minute episodes will debut every Friday for eight weeks, before switching to monthly one-hour episodes beginning in September, enriching the channel’s lineup with content that fosters a connection to beloved Seuss characters and sparks imagination.
Beyond Seuss Circle Time, Little Dot Studios (an All3Media company) in tandem with Dr. Seuss Enterprises has also produced two additional new series, Crafty Fun with The Cat in the Hat, which just launched, and Learn to Draw Dr. Seuss Babies. The team has implemented an ongoing organic channel management strategy, complemented by a global paid media activation as well.
Susan Brandt, President and CEO at Dr. Seuss Enterprises, highlighted the storytelling: “As we think about where to bring the iconic IP of Dr. Seuss, we are always looking at where the next generation of fans are spending their time. With so much family co-viewing happening on YouTube, we felt it was important to take a deliberate approach to building out our channel with high quality, entertaining content. In collaboration with Little Dot Studios, we have been able to quickly, and successfully, scale this destination into a hub that lets millions of fans delight in the iconic Dr. Seuss characters they love on a daily basis," commented.
James Loveridge, Co-Managing Director expressed optimism about how the audiences will react: “This renewal enables us to build on our proven creative success and push boundaries with fresh storytelling and educational content that honours Dr. Seuss’s spirit. With our deep understanding of YouTube and children’s media, we’re proud to help grow the brand’s legacy by reaching families across the U.S. and beyond. Dr. Seuss characters are already so beloved, and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways," stated.
Seuss Circle Time follows a slate of previously announced, always-on original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marked the first launch from the recently announced Dr. Seuss Babies brand. The line-up also includes The Lorax’s Nature Keeper’s Club and The Cat in the Hat’s Quirky Quiz, which explore the world around us, and the drawing series Draw Your Dream Pet, celebrating creativity and imagination. As part of this extended creative collaboration, Little Dot Studios will continue to work with Electric Studios, part of Electric Theatre Collective, to provide bespoke animations across the creatives.
