Viacom International Studios confirmed that "El Nudo", the adaptation made by the Spanish group Atresmedia of the ADDA (Amar después de Amar) series, joins their content portfolio. The global distribution agreement includes the original version of "El Nudo" starring Natalia Verbeke, Cristina Plazas, Miquel Fernández and Oriol Tarrasón, and also the new format which has 13 chapters each for 50 minutes.
“We are very happy to work together with Atresmedia, first with the sale of the ADDA format to produce El Nudo, and now with the distribution of its’ adaptation, allowing us to take this captivating love story to markets around the world,” explained Guillermo Borensztein, VP of Content Sales & Co-productions at VIS. "We are proud to see ADDA's success become an international phenomenon," he concluded.
ADDA, is a love story that maintains an innovative two-story narrative where the friendship between two marriages is the starting point of forbidden love. The original version, written by Erika Halvorsen and Gonzalo Demaria, premiered successfully on Telefe Argentina in 2017 with an audience share of 37.5%. This content is in demand around the world and continues to engage audiences globally. The original version has been sold to a wide range of markets reaching Vietnam, Israel, Honduras, Chile, Bolivia, Poland and Uruguay; and the format has been adapted in Mexico, Greece, the Middle East, among others.
