"Guava Juice"
FilmRise has acquired the exclusive digital streaming rights, including AVOD, FAST SVOD and FVOD formats, to 100 broadcast hours of programming from Guava Juice aka Roi Fabito’s, library. The humorous and family-friendly videos consist of DIY projects, extreme challenges, faming videos, and comedy sketches.
Jonitha Keymoore, Head of Content for FilmRise comments: “Adding Guava Juice to our Creator Partner Program highlights our dedication to broadening our digital creator presence within the streaming space. Guava Juice seamlessly integrates into our rapidly expanding collection of immensely popular creator content, boasting a significant and devoted fan following."
Fabito joined YouTube in 2006, and through posting regularly to his Guava Juice channel has amassed a staggering 16.8 million YouTube subscribers. Roi’s energetic personality shines through his content, which includes videos on extreme challenges, DIY projects, and experiments that are both entertaining and engaging. Known for his creativity and sense of humor, Roi’s upbeat videos often incorporate fresh ideas and new takes that set him apart from similar channels, a factor that has proved to resonate greatly with his audience.
The deal was negotiated by Carolyn Marcus, who oversees creator partnerships at FilmRise. Roi is currently managed by Charley Button at Select Management Group LLC.
Roi Fabito, aka Guava Juice, got his start on YouTube when he was in high school doing sketches with friends. More than a decade later, Fabito's channel Guava Juice has built a massive following and attracted billions of views. He produced and starred in "The Guava Juice Show", an animated YouTube Kids production, and was the mastermind behind "Guava Toys" distributed widely at Target and Walmart.