Vivian Yin
International entertainment executive and former FremantleMedia China CEO, Vivian (Xiaowei) Yin, has released Y+X Entertainment Group, a new production company conceived as a purpose-driven 360° IP ecosystem. Yin is Founder and CEO of Y+X Entertainment Group.
“Entertainment has long existed in a beautiful cocoon, focused on screens and formats. But audiences today crave stories that connect emotionally and extend across every facet of their lives,” said Yin. “With Y+X, I want to build bridges — between East and West, between media formats, and ultimately between art and the human spirit.”
360° IP ECOSYSTEM
Y+X Entertainment Group is conceived as a purpose-driven 360° IP ecosystem, seamlessly integrating four core pillars: Studios, producing long-form film and television, both live-action and animation. Drama, focusing on high-quality short-form and micro-drama content designed for global audiences. Live, creating immersive and interactive experiences that blend storytelling with real-world engagement. Gaming & Interactive, extending stories into gaming and narrative-driven interactive experiences, often through strategic partnerships with established gaming companies. The company aims to cultivate IP that spans multiple formats and platforms, building sustainable franchises that engage audiences on emotional, cultural, and experiential levels.
“We envision a living IP ecosystem where stories are born in countless forms—whether as a film, a short-form drama, a game, a book, or an immersive journey—and each has the power to evolve, multiply, and transcend mediums, becoming worlds for audiences to explore and cherish," noted Yin.
THE MEANING BEHIND Y+X
The name Y+X captures the company’s core philosophy: ‘Y’ stands for ‘WHY’—the purpose and meaning behind creating entertainment. ‘+’ signifies connection, collaboration, and the collective power of visionaries coming together. ‘X’ represents the unknown—the infinite possibilities waiting to be explored.
"Y+X is about unlocking that spark where purpose meets possibility,” said Yin. “We believe in telling stories that nourish the soul while embracing innovation and commercial viability.”
At the heart of Y+X’s vision lies the Lumiverse — a constellation of stories and experiences unified by beauty, courage, imagination, and meaning. “We are dreamers and builders, guardians of light in a world clouded by noise. Each project is a star. Each artist, a bearer of flame. We stand at the crossroads of art and spirit, East and West, vision and action. We are the architects of a Lumiverse — a universe of light and miracles,” she concluded.
