Only weeks after its launch during the MIPTV period, Fred Media's new factual entertainment series, "Space Invaders", has started its international rollout and been the subject of a number of early deals – both for the finished series and the format.
Mem Bakar, Fred Media’s representative for UK and Western Europe, negotiated many of these first deals for the finished series and format. She comments: “Following a difficult year, which has seen lots of people forced to either work from home or spend more time indoors, so many are reappraising their living spaces – and their lives. ‘Space Invaders’ not only provides lots of smart tips and advice but the fact that it also taps into how people are feeling and understands the importance of the emotional attachment we have to our homes and belongings, is what’s really resonating with broadcasters and producers. When you add in the general popularity of transformation and property shows, the high level of useful viewer takeout and a format that’s packed with heart and easy to localise, we anticipate that these early deals will be the first of many.”
The original 10 x 60 minute series was created and produced by Fred Media’s parent company, WTFN, for the Nine Network in Australia. It has proved a breakout hit down under this season, with the programme widely acclaimed for its timely and emotional mix of decluttering, renovation and transformation. Such has been the success of the first season that Nine has just commissioned a second 10 x 60 minute series of "Space Invaders" from WTFN. It will go into production in the second half of 2021.
The completed series has been acquired by TVNZ in New Zealand and SBS in Belgium, with a further eight territories currently under negotiation. Meanwhile, leading European production companies have raced to sign early options for the format, alongside a yet-to-be announced European broadcaster. The production companies now working on local versions of "Space Invaders" include Leonine Studios ("Small Not Tall", "The Ultimate Chart Show") in Germany, WeMake ("The Big Crazy Game Night", "Split Screen") in France and Aito Media ("Four Star Home Makeover," "You Are What You Eat") in Finland.
In addition, leading US producer Critical Content ("Catfish", "Home Free", "The Great Food Truck Race") has struck a deal with Fred Media to rep the format stateside.
In the Australian series, the inspirational guru Peter Walsh transformers thousands of lives, understanding that people’s belongings are heavily tied to their emotions, in confronting scenes he pushes families to take ownership of their ‘stuff’ and turn chaos to calm. Joining Peter is renovation queen Cherie Barber and treasure hunter Lucas Callaghan. Cherie has just two days to renovate the homes, with her mantra ‘minimum spend for maximum impact’. Meanwhile former Aussie Pickers star Lucas sorts through the trash to find hidden gems he can turn into fast cash.
'Space Invaders’ not only provides lots of smart tips and advice but the fact that it also taps into how people are feeling and understands the importance of the emotional attachment we have to our homes and belongings, is what’s really resonating with broadcasters and producers” Mem Bakar Fred Media’s representative for UK and Western Europe