Fremantle has promoted Roberta Zamboni to Global Head of Branded Content Sponsorship. "The success of our work comes from our creatives, our passion for content, our IP and our producers," Andrea Scrosati, Global COO and Continental Europe CEO, Fremantle said. "But it also comes from our capacity to innovate and find new opportunities. For this reason, I am glad that we are strengthening our Global Branded Entertainment team with the promotion of Roberta. Her ability to create innovative solutions to integrate brands with our content is extraordinary, and I look forward to seeing her and the team build on our success to date.”
Based in Milan, Zamboni will report directly to Andrea Scrosati, Global COO and CEO Continental Europe. Under her new role, the executive will be tasked with introducing new business models and developing strategies to scale Fremantle's entertainment and securing global partnerships. She will work alongside Katie Deeley, VP Global Branded Content Sponsorship to deploy the company's brand entertainment strategies.
Zamboni brings in more than 14 years of of communications and media experience. She began her tenure with Fremantle in 2017, overseeing branded partnership initiatives for Italy and is credited with activating more than 100 brand partners in Italy. Before joining Fremantle, she served as Head of Brand Strategy at Twitter where she developed strategic and creative marketing solutions to enable brands to effectively engage with their target audiences.
"I am honored and excited to step into this role; and ready to lead the charge in introducing ground-breaking business models and refining our strategic approach to deliver unparalleled value in branded entertainment on a global scale," Roberta Zamboni, incoming Global Head of Branded Content Sponsorship, Fremantle said. "I am confident in our ability to drive Fremantle's Branded Entertainment strategy to new heights, solidifying our position as industry leaders and captivating audiences worldwide."