“Big Freedia Means Business”
Fuse Media, the Latino-owned global entertainment company with one of the largest suites of DEI-focused channels, announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings.
These substantial increases were driven by big wins in original programming on both linear and streaming as well as growth in the FAST space, offering considerable scale to advertisers who want to reach and connect with young culturally diverse viewers. Hit programs include the return of Big Freedia in Fuse’s highest rated series of the year, “Big Freedia Means Business,” and Critic’s Choice Real TV Award nominee “Like A Girl.”
Fuse Media’s FAST channels, including Shades of Black, Backstage, Latino Vibes, and OUTtv Proud, continue to grow their distribution across all the major platforms, achieving nearly 2 billion minutes so far in 2023. Each channel is posting double or even triple-digit growth in viewership in 2023. For example, Shades of Black has more than tripled its minutes from the first half of 2022 to the first half of 2023, and Latino Vibes saw total minutes spike 50% from Q1 2023 to Q2 2023.
“Our success with this year’s Upfront is a validation from advertisers of Fuse Media’s mission to connect young, culturally diverse audiences with inclusive programming that shares their experiences. The results also underscore how important the rapidly growing, and increasingly intersectional, sets of underrepresented consumer segments are to marketers and the future of brands,” said Miguel Roggero, Cairman and CEO of Fuse.