"GAME OF THRONES" REMAINS AMONG THE MOST FRANCHISABLE SERIES

Parrott Analytics developed a study in more than 200 countries, based on data shared on social networks, peer-to-peer protocols, fan websites, and file-sharing platforms. The information collected yielded the most “franchisable” series or with greater longevity, where "Game of Thrones" comfortably occupies the first place.

27 NOV 2019

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"Game Of Thrones", HBO’s anthological series event inspired by the novel "A Song of Fire and Ice", maintains a very high potential to return to screens in form of a sequel or " spinoff ”, according to Parrott Analytics, a company in charge of studying the popularity and demand of different television shows broadcasted through streaming platforms.

Parrott Analytics developed a study in more than 200 countries, based on data shared on social networks, peer-to-peer protocols, fan websites, and file-sharing platforms. The information collected yielded the most “franchisable” series or with greater longevity, where "Game of Thrones" comfortably occupies the first place. A “franchisable series”, according to Parrott Analytics, is one whose high demand puts it in a privileged position to be developed again in a sequel, this, thanks to the acceptance expressed by the audience on different platforms over time, which would indicate Its imminent longevity.

The "Game of Thrones" series covers all these requirements with 227 chances of being brought back as a spinoff, which makes it one of the most franchisable shows, followed by CBS's "The Big Bang Theory", CW’s "The Flash", and AMC’s "The Walking Dead”. As for the classics, “Seinfeld”, which was recently acquired by Netflix, has only half the longevity of other cult series, “Friends”, that the streaming giant recently lost to Warnermedia. Another series with high longevity rates, “The Office”, will also go from Netflix to NBCUniversal’s platform called Peacock, once its contract expires.

Referring to this, Wared Seger, CEO of Parrot Analytics, said “Losing the classics means potentially losing subscribers, and it is not so easy to request series with decades-long fanbase. Going from there, Netflix acquired “Seinfeld”, which while still on demand, its numbers. are well below the series it has lost”. Parrot Analytics will reveal TV’s most on-demand shows in the world on the second edition of the TV Demand Awards, which will take place on January 21 at the NATPE conference in the city of Miami.