Global Agency has announced that Russian TV channel TNT has adapted Global Agency’s original singing entertainment format “Is That Really Your Voice?”. The show, produced by Comedy Club Production and renamed as “Musical Intuition,” will air on Saturday, February 26 on TNT.
The first season will be 12 episodes and will be hosted by Azamat Musagaliev. The show will bring together Russia's most famous singers and comedians in the jury. Then, it will then spread to memes and videos on TikTok.
“Is That Really Your Voice” is the first known format which is based on guessing contestants’ singing talent by their appearance and hearing them talk, but without hearing their singing voice. It is a comedy mystery game show which combines entertainment and talent. In this singing show, the traditional studio format is turned on its head because the judges have to make their selections based on looks alone.
Izzet Pinto, Founder and CEO of Global Agency, and the creator of the format, said: “Traveling abroad after a long break and seeing the production on site was thrilling. It was one of the best quality and fascinating productions I have ever seen. We have high expectations; we wish this show to last for years. I sincerely congratulate all the channel staff and production team. This format is likely to be one of the biggest hits in the world in 2021 and 2022”.