4 APR 2025

GMA Network and DTI join forces to take filipino content worldwide

The Filipino giant and the Department of Trade and Industry discussed strategies to further expand the global reach of Philippine cinema through traditional media outlets as well as digital platforms.

Annette Gozon-Valdes and Cristina A. Roque

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GMA Network and the Department of Trade and Industry (DTI) came together on March 31 to explore a collaboration that aims to expand the global distribution of Filipino content.

During the meeting held at the DTI Main Office in Makati City, GMA Network Senior Vice President for Programming, Talent Management, Worldwide, and Support Group and GMA Films President and CEO Annette Gozon-Valdes, together with other Network executives, discussed strategies with DTI Secretary Cristina A. Roque to further expand the global reach of Philippine cinema through traditional media outlets as well as digital platforms.

As a global content powerhouse, GMA Network is committed to showcasing the best of Filipino culture through programs and films that feature the finest talents and artists in the industry. The collaboration with DTI would further strengthen its foothold in the digital space while also aligning with the government agency's goal of promoting creative industries and boosting support for local content.

Also in attendance in the meeting for GMA were Officer-in-Charge of Entertainment Group Cheryl Ching-Sy, Assistant Vice President of GMA Worldwide Division Rochella Ann Salvador, Assistant Vice President, Digital Content and Strategy and Concurrent Lead for Content Partnerships of GMA Public Affairs Raphael Agoncillo, and Creative Director for GMA Drama Aloy Adlawan, and the DTI-FTSC Foreign Trade Service Corps.

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