Guru Studios develops a new series about the world of cheerleading

Guru Studio, an industry leader in animated storytelling, Varsity Spirit, a global leader in cheerleading, dance team and band apparel, camps and competitions, and Foundation Media Partners, a leading production and brand partnership firm, announced the accelerated development of the brand new animated series “Spirits of Ridgeway High.” The show will feature Morgan Simianer, who captured hearts on Netflix's hit documentary series “Cheer.”

“Spirits of Ridgeway High” follows the story of Melissa Mayfield, an optimistic cheerleader who wants to revive her school's spirit. Her mission is to lead her last place cheer team to victory, but she soon discovers that cheer and music have secret magical powers. Melissa and her teammates will need to work together to master their powers to keep their school safe.

Guru Studio is the animation powerhouse behind some of the most recognizable and beloved children’s properties including the smash hit “PAW Patrol,” “True and the Rainbow Kingdom,” “Ever After High,” and most recently “Mecha Builders,” the Sesame Street animated spin-off.

“We are thrilled to partner with Varsity Spirit and Foundation Media Partners to bring ‘Spirits of Ridgeway High’ to life.This show is a celebration of school spirit, teamwork, and the power of determination. Morgan Simianer is the perfect fit to lead our talented cast, and we cannot wait for audiences to fall in love with the world we have created,”  commented Frank Falcone, President and Executive Creative Director at Guru Studio.

Morgan Simianer will not only be starring in the series, but she will also serve as an Executive Producer and Cheer Advisor. “I am beyond excited to be a part of this amazing project. As someone who knows firsthand the power of school spirit, I cannot wait for audiences to see the world we have created. This show is going to be a must-watch for anyone who loves animation, cheerleading, and magic,”  Simianer said.

“At Varsity Spirit, our mission has always been to promote school spirit and the values of teamwork, dedication, and inclusivity that are at the heart of cheerleading. We are excited to partner with Guru and Foundation to bring this project to audiences everywhere. This series not only embodies our commitment to the sport of cheerleading but also offers a unique brand extension and entertainment value for viewers of all ages. We believe that this series will inspire and uplift audiences while showcasing the athleticism and creativity of cheerleading in a fun and engaging way,”  added Bill Seely, President of Varsity Spirit.

“Varsity Spirit and Morgan are the perfect partners to bring this to life. An industry pioneer, Varsity Spirit literally invented modern day cheerleading as we know it and brings a wealth of knowledge and marketing power to the table. And Morgan has undeniable talent, she is uniquely positioned to tell a story that authentically captures the heart and soul of this sport. But what sets ‘Spirits of Ridgeway High’ apart is the fact that it is not just about cheerleading, it is a powerful coming-of-age series that tackles important issues facing kids today,"  concluded Patrick Hughes, Founder and CEO of Foundation Media Partners.