3 SEP 2024

"Hijack" and "Lupin" creator George Kay partners with New Pictures and All3Media

The multi-year exclusive partnership sees the launch of Kay’s own label, Observatory Pictures, which will coproduce with New Pictures all new content created by Kay. All3Media International will be the worldwide distribution partner. The deal to set up Observatory Pictures and partner with New Pictures and All3Media was brokered by Willow Grylls at New Pictures and Joe Phillips at Curtis Brown.

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George Kay, the critically acclaimed creator, writer, and showrunner behind global drama hits including "Hijack" (Apple TV+) and "Lupin" (Netflix), has partnered with All3Media’s New Pictures, the award-winning international production company behind The Long Shadow (ITV/ITVX), Catherine the Great (HBO), No Escape (Paramount+), and The Missing (BBC1/Starz). 

The multi-year exclusive partnership sees the launch of Kay’s own label, Observatory Pictures, which will coproduce with New Pictures all new content created by Kay. All3Media International will be the worldwide distribution partner. The deal to set up Observatory Pictures and partner with New Pictures and All3Media was brokered by Willow Grylls at New Pictures and Joe Phillips at Curtis Brown.

The deal  builds on the successful relationship formed through production of BAFTA-winning "The Long Shadow" (ITV/ITVX), which was created and written by Kay and produced by New Pictures. The partnership will allow Kay, working closely with New Pictures CEO Willow Grylls and Executive Producer Matt Sandford, to focus on creating and show-running ambitious, commercially successful high-end drama series for streamers and broadcasters in the UK and internationally.

George Kay provided details about the objectives of the agreement: “This new partnership affords me the opportunity to create ambitious new shows and the freedom to secure the most suitable platform for each of them. Willow is a fantastic producer, and I look forward to continuing the great relationship I formed with her and the New Pictures team on The Long Shadow. I can’t think of a better partner. And I’m thrilled to have the backing of Jane, Sara and Louise at All3Media and All3Media International," noted.

On his part, Willow Grylls, Co-Founder and CEO, New Pictures added TBC praised the creator: “George is a phenomenally talented writer who I’ve been lucky to work with on the BAFTA-winning 'The Long Shadow'. As a screenwriter, he has an acute gift for character and storytelling, as a showrunner, an incredible ability and ambition to produce internationally defining shows that resonate with a global audience.  I’m absolutely thrilled to be forming this unique and innovative partnership with him and All3. Backing new and established creative talent is at the heart of everything we do at New Pictures.”

Finally, Jane Turton, CEO of All3Media, reviewed Kay's successful résumé:“From 'Lupin' and 'Criminal', 'Litvinenko' to 'The Long Shadow' and 'Hijack', George has written and co-created award-winning scripted series that have travelled the world. At All3Media, our focus is on quality – in both the programmes that we produce and the creative talent behind those shows - so I am delighted that George is partnering with New Pictures and All3Media to produce and distribute all of his new shows. He is a prolific and exceptionally talented showrunner, a master storyteller at the very top of his game. His track record of hits speaks for itself, and we are looking forward to working with George on his strong slate of exciting new projects," she added.

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