3 APR 2020

HOW IS “MUTE IT!”, THE NEW GAME SHOW FROM NIPPON TV

The new unscripted format achieved stellar ratings in Japan and the contestants have just one rule, don't make any sounds.

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Nippon Television Network unveils its new unscripted game show format “Mute it!” (30min to 120min eps.) which just recently aired during prime time on Nippon TV with stellar ratings. The family-friendly studio-based game show with a unique twist was created for and produced by Nippon TV in Japan with the worldwide format rights available.

“Given our prior success with the enormously popular ‘Silent Library’, we are pleased to be presenting ‘Mute it!’, a game of silence, unlike any other game show. It pushes the limits of human concentration and balance whereby if a contestant makes any sound at all they are immediately disqualified from the game. ‘Mute it!’ brings a breath of fresh air to a world normally filled by loud game shows,” commented Atsushi Sogo, President of International Business Development at Nippon TV.

In "Mute it!", contestants play four stages of games in the Hall of Silence, a custom-built giant studio with difficult challenges for the players to accomplish, yet at the same time, filled with sound traps all around. There is only one rule: don't make any sounds. If contestants make any sounds above 50dB, the Sound Watchman, purveyor of the Hall of Silence, suddenly shows up to take the contestant away. For players who succeed in the first three stages, the final stage awaits. The question is will the players be able to withstand the challenges and overcome the difficult missions without making a single sound, to gain the big prize money at the end.

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