Elena Antonini and Adi Brukner
Keshet International has made two key hires to boost the distribution arm of its business ahead of Mipcom 2023, appointing international sales and co-production executive Elena Antonini to the role of Vice President of Sales, and sales executive Adi Brukner to the position of Sales Manager.
Based in Buenos Aires, Antonini will be responsible for leading Keshet International’s sales of formats, scripted and unscripted finished tape across Latin America and the Hispanic-speaking networks in the United States, as well as Spain and Portugal. A seasoned sales executive specializing in the content distribution and co-production business with over 15 years of experience, Antonini joins the company as Vice President of Sales (Iberia & Latam) following a five-year tenure at Paramount, where she most recently held the position of Director Content Sales & Co-Productions.
Antonini, who officially started working with the global producer and distributor at the beginning of this month, reports to Kelly Wright, Managing Director of Distribution at Keshet International. “With her experience in both distribution and co-production in Latin America, we are so pleased that Elena has joined the Keshet International’s Sales team, alongside Adi. Elena’s extensive network and know-how will prove invaluable to growing our distribution, development and production business in the Spanish- and Portuguese-speaking markets. With Mipcom 2023 just around the corner, now is the perfect time to be boosting our sales team as we take our biggest delegation to market since 2019 to support our exciting new slate of dramas and factual content,” Kelly Wright commented.
“I am thrilled to be joining Keshet International as the company continues to strengthen its position as a key player in the international content business, bolstered by quality IP from Keshet 12 in Israel, its production arms in the United States, UK and Germany, and third-party partners around the world. I cannot wait to immerse myself in their incredible catalogue and get to work alongside the rest of the talented Sales team,” Antonini declared.
Keshet International’s second new addition to the sales team is Adi Brukner, who joins the company as Sales Manager (Asia, Africa and SE Europe), having spent two years at Armoza Formats as a sales executive. Based in Israel, Brukner takes on responsibility for sales of Keshet International’s formats, scripted and unscripted finished tape across Asia, Africa, and SE Europe (Greece, Turkey, Cyprus, and Israel), and will also report to Kelly Wright.