Chicken Soup for the Soul Entertainment has signed its first international VOD agreement with Keshet Broadcasting. "Keshet is the perfect partner for our first international VOD venture," William J. Rouhana Jr, CEO of Chicken Soup for the Soul Entertainment said.
The company will serve as an exclusive provider of non-Israeli Content for VOD to Israel's Top Broadcaster's Planned Service."We offer a vast library of content that networks cannot easily find elsewhere; we offer strong technical and operational expertise; and we also have proven brands, which we expect to deploy in international markets in the future," Rouhana said.
Through its deal with the major operators of streaming advertising-supported video-on-demand network, the largest broadcaster in Israel plans to launch a combined AVOD/SVOD service offering in Israel exhibiting content from Chicken Soup for the Soul's extensive library. “Keshet has significant market share with extensive viewership to market our content, and they also have a highly-skilled sales force in place that will be able to effectively sell ads,” Rouhana said. “They fit the exact profile of the broadcastig partners that we hope to be partnering with around the world.”
The service is scheduled to roll out next year. Ladenburg Thalmann & Co. Inc. acted as advisor to Chicken Soup for the Soul Entertainment, Inc.. “We have watched Chicken Soup for the Soul Entertainment systematically build its AVOD service in the United States, and we reached out to them as we are planning our VOD service,” said Avi Nir, CEO of Keshet Broadcasting.“Their extensive film and television library and expertise in the VOD space made them the perfect partner for us.”