David Ellender
Chicken Soup for the Soul Entertainment, one of the leading operators of streaming advertising-supported video-on-demand networks, announced at the 2021 NewFronts the formation of Halcyon Television, a high-end premium scripted television studio led by David Ellender as CEO upon the closing of the Sonar asset acquisition that was announced on April 9, 2020. The closing on the 1.300 title television and film library, scripted development portfolio and the existing TV series drama production is expected to occur in the near future.
“The formation of Halcyon Television will help accelerate our company’s strategy to build the leading independent AVOD network in three ways. It will expand our original content development pipeline with high-end content, increase our IP rights ownership and provide a faster path to growing our international TV production and distribution activities,” said William J. Rouhana Jr, CEO of Chicken Soup for the Soul Entertainment.
Halcyon Television has a robust drama development pipeline of more than 20 projects embracing library based and original IP sourced in the United States and Europe. Halcyon Television will focus on development, financing and production in the United States, as well as forging creative partnerships in Europe with financing backed by the company and distribution by Halcyon Television’s sister affiliate Screen Media.
“We look forward to building a valued asset library for the company and creating a new vision for the future of TV while continuing the company’s mission of positive entertainment that lifts the human spirit,” commented David Ellender, CEO of Halcyon Television.
Joining Ellender at Halcyon Television will be Matt Loze as President of Scripted Entertainment, as the first of a number of executives from Sonar who will be brought to Halcyon Television. “Halcyon Television seems a fitting name to highlight a new commitment to supporting artist's visions in telling moving stories that resonate globally,” Loze added.
In addition to aggressively building from IP and library assets, the shared vision of Chicken Soup for the Soul Entertainment and Halcyon Television is to build a nimble and flexible company that will be additive strategically and creatively for partners across the fast-changing TV landscape.