Kids First secures global deals for "Hello Kitty: Super Style!"

Kids First has secured a host of new global broadcast partners for “Hello Kitty: Super Style!”, an original 3D animated children’s program based on Sanrio’s pop culture icon Hello Kitty. “We’re very pleased with how well Hello Kitty: Super Style! is resonating with millions of Amazon Kids+ fans around the world, and excited to see how kids react to the special stories in the second half of the season,” Veronica Pickett, Head of Original Series, Amazon Kids+ said.

“Hello Kitty: Super Style !” has been picked up by WildBrain TV/ Télémagino in French-speaking Canada, RTVE/Clan in Spain, MBC in the Pan Middle East, and ETISALAT /E-Junior (U.A.E.). ABC Frontier in Japan has also secured additional deal with Youku in China. The show is currently on air in Germany (SRTL), UK (Tiny Pop), France (Canal+), Italy (RAI Yoyo), Switzerland (RTS), Scandinavia and Benelux (Viaplay), US, Canada and Australia (Amazon Kids+), Latin America (Discovery Kids) and Portugal (Canal Panda).

The 52 x 11-minute show is co-developed with Amazon Kids+, the award-winning kids content subscription, which debuted the first episodes in December 2022. It is produced by Paris-based production companies Watch Next, Monello, part of Banijay Group, with Maga Animation Studio, based in Monza, Italy. The series is distributed worldwide by Kids First, with Japanese distributor ABC Frontier, Inc. handling Asian territories. GRAMMY®, Juno- and Polaris Prize-nominated singer-songwriter Carly Rae Jepsen performs the theme song for the show.

In the action-packed series, Hello Kitty stars as the friendliest face in Cherry Town – a small-town hero who will stop at nothing to help a friend in need and get them smiling. Whether she’s helping someone overcome a fear, share with a friend, or find the confidence to try something new, Hello Kitty uses sprinkles of kindness, oodles of heart and a dose of bow power! Her bow wiggles, glitters and glows when a friend is in need, activating an amazing transformation that changes her costume to be a brave explorer, a cunning detective, a top-notch chef, high jumping athlete, sensational pop star, or any of a number of personas, to help her tackle the challenge ahead. She’s a super friend with super style that accentuates her confidence and determination to help her friends overcome obstacles and bring the tight-knit community of Cherry Town even closer together.

Since launch, “Hello Kitty: Super Style!” has received positive feedback. On Viaplay, season one of the show  has secured a spot in the top 5 most-watched kids' titles by unique users during its premiere weekend in the Nordic Region. While on Discovery Kids Latam, the show is ranking in the top ten in the channels main markets (Mexico and Brazil); is in the top 5 shows in Brazil;  and has reached almost 1 million children between 4-8 in these first 90 days.“Hello Kitty is an iconic brand with multi-generational and international appeal," Philippe Alessandri, President, Kids First said. "It continues to perform incredibly well on Amazon Kids+, and we are thrilled that new broadcasters are now on board enabling the show to be seen by even more fans and new audiences across the globe.”