For the third consecutive year, LALIGA has partnered with The Channel Store to manage the distribution and advertising-based monetization of its FAST channel, LALIGA Inside. Over the past three years, The Channel Store has successfully distributed the 24-hour channel across more than 11 platforms, including Tivify, Samsung TV+, LG Channels, VIDAA, TCL, Agile TV, Rakuten, Orange, Xiaomi, Lowi, and Vodafone TV.
LALIGA Inside is dedicated to delivering the very best in Spanish football: highlights from LALIGA matches, the latest news, documentaries, live event broadcasts, exclusive club-created content, and original productions developed by LALIGA for fans worldwide.
The renewal of this collaboration for the third consecutive year underscores the joint commitment of LALIGA and The Channel Store to high-quality sports content and innovative projects that drive new formats of distribution and monetization.
Commenting on the partnership, Fernando Garcia, CEO of The Channel Store, said: “At The Channel Store we really care about growing and learning together with our top customers, finding the best platforms, channel promotion slots and making data-driven decisions. We enjoy being challenged and pushed further by such a strong partner as LALIGA," explained.
