"Life flows on" worldwide premiere
In 2016, Indian filmmaker Vishaal Nityanand launched the English feature film "Life flows on", a production dedicated to Global Dementia Challenge to using it in public interest and social awareness campaigns for the Dementia Care & Senior Citizen related causes. "The film is only released exclusively in selected theatres and screened at some prestigious platforms working for the cause," explained Vishaal Nityanand, Director of "Life flows on" to Señal News.
Vishaal Nityanand has made this film with Indian-European cast and crew, including British actress Allegra Dun, veteran actor Late Padma-Shri Tom Alter, Norwegian actress Astri G., French actor Michael, and Satyabrat Rawat and already released the film in India with Carnival Cinemas and P.V.R multiplexes. "We have got 'U' certificate from Censor Board of India and the movie has been praised by many senior artists and professionals from film fraternity as well as by Civil Society working on Dementia and Elderly worldwide, mentioned Nitya Anand.
"Life flows on" is totally dedicated to raising awareness about Global Dementia Challenge, challenges of Caregiving and Elderly Care, also an engaging and gripping cinematic art experience. The film tells the story of a single woman named Emma whose mother is suffering from Alzheimer's and how she took the challenges and fought back, not only for herself but for the surrounding people who got stuck with the challenge. "Urban youth population, potential caregivers, academia, scholars and civil society world-wide as our target audience," asserted the filmmaker.
The main current Vishaal Nityanand goal is to launch a "Digital Elderly Care & Dementia Awareness Campaign" on the occasion of World Alzheimer's Day (21st Sept) or World Elderly Day (1st Oct) and "optimise this campaign utilizing the film by making it public for free, "with CSR or CSO support to meet basic technical cost and this launch as per their convenience," clarified Vishaal Nityanand. "We can also make this content available on any online platform provided or created by our C.S.O partner, so that resources or funding generated by the film will go for the cause," he added. "That would be really something positive and impactful we all should do in the present scenario and in larger public interest. It would also be a great strengthening, not just for Civil Society or other platforms working for Dementia and Elderly Care in India but worldwide capacity building process," he concluded.
